Marketing Manager

Industry: Optical / Healthcare
Language Requirement: Bilingual (French & English)
Contract: 12 months Maternity Leave Coverage

About the Role
Our client is seeking a proactive, strategic, and results-driven Marketing Manager to lead the positioning and growth of a key product category in the ophthalmic lens market. This is a 1-year maternity leave contract where you'll be responsible for managing the full product portfolio strategy, including product positioning, pricing, communication, and B2B/B2B2C marketing initiatives. You'll also oversee partnerships with external distributors and internal teams to ensure strong brand execution and business impact.

This is a high-impact role that requires someone who can think strategically, execute with precision, and collaborate across multiple departments.

What You'll Be Doing

Product Portfolio Management

• Develop and execute detailed marketing plans for the product portfolio (positioning, pricing, communication).

• Conduct market research and competitive analysis to stay on top of trends and best practices.

• Forecast sales volumes and ROI for product launches.

• Manage promotional tools and marketing collateral in collaboration with partners.

• Monitor product performance and market evolution (consumer behavior, eye care professionals, competition).

• Collaborate with sales teams to analyze product performance and suggest strategic adjustments.

• Lead communication strategies targeting both B2B clients and end consumers.

• Develop branding and communication plans to drive awareness and purchase intent.

• Optimize the product portfolio to align with client needs and improve profitability.

• Build and implement personalized marketing plans for key customer segments.

Cross-Functional Partnership

• Work closely with internal and international partners to apply best practices and implement a strong global brand strategy.

• Collaborate with sales, training, and customer experience teams to ensure messaging consistency.

• Ensure marketing strategies, tools, and programs add value across the businessbenefiting customers, clients, and internal teams.

• Act as the technical point of contact for your product portfolio, supporting sales teams and internal questions, and joining client meetings when needed.

Who You Are

• Bachelor's degree in Marketing or a related field

• Minimum 7 years of proven marketing experience, ideally managing multiple product lines

• Experience in a multi-channel B2B environment

• Strong understanding of branding, customer engagement, and marketing strategy

• Comfortable managing both strategic planning and detailed execution

• Creative thinker who delivers measurable results

• Strong written and verbal communication skills

• Ability to work collaboratively in a multicultural, fast-paced environment

• High energy, proactive, and able to meet tight deadlines

• Fully bilingual in French and English (spoken and written)

Why Apply?

• Make a visible impact in a high-profile role

• Collaborate with a passionate, cross-functional team

• Gain hands-on experience in brand strategy, product marketing, and partner engagement

• Opportunity to work with an established and respected client in the optical industry

• Job Title: Marketing Manager / Gestionnaire Marketing
• Position Type: Temporary
• Start Date: 9/8/2025
• End Date: 8/28/2026
• Shift1
• Shift Time: 9 h - 17 h
• # of Employees: 1
• Work Arrangement: Hybride
• Remote / Work from Home No
• Work Location: 371 Deslauriers, Montreal
• Reason:
• Comments: